TikTok has announced more automation for advertising, shopping and lead generation. For small businesses, the practical task is deciding which tools are available in their account and whether they improve a measurable…
SOCIAL MEDIA
Meta is developing a separate app for people who spend much of their Facebook time in Groups. Called Forum, it brings a user’s groups together in a dedicated experience and adds tools…
Letting an AI assistant handle messages sounds convenient until a message creates an appointment you never realised you had made. In an Associated Press report published on 19 October, Toronto creator Matt…
TikTok is adding more scripted entertainment built for a phone screen. A new partnership with MADE BY US Studios will produce creator-led vertical micro-series for TikTok and PineDrama. The first two projects,…
Meta has unveiled Muse Wonder and Muse Wonder Full, two new AI models it says can compete with the industry’s leading systems. Announced on October 12, the release strengthens the company’s push…
TikTok wants to make the journey from discovering a product to buying it even shorter. The company has announced an AI Shopping Assistant and a new checkout feature called Buy Direct, designed…
Nothing is bringing star power to its latest audio launch. BTS member V has joined the technology company as a global brand ambassador, making his debut in a campaign for the new…
Independent retailers are posting CCTV footage of suspected shoplifting on social media to recover losses, identify suspects and discourage repeat incidents. Some say the approach gets results, although police are urging businesses…
Meta says it will begin reporting child safety matters directly to Indian authorities following a BBC Eye investigation that found paid Instagram advertisements promoting child sexual abuse material in India. The company…
Australians would be offered a choice between algorithm-driven recommendations and a feed of accounts they follow under a federal government proposal targeting online safety. Prime Minister Anthony Albanese and Communications Minister Anika…