TikTok has announced more automation for advertising, shopping and lead generation. For small businesses, the practical task is deciding which tools are available in their account and whether they improve a measurable…
Tag: social media
Meta is developing a separate app for people who spend much of their Facebook time in Groups. Called Forum, it brings a user’s groups together in a dedicated experience and adds tools…
TikTok is adding more scripted entertainment built for a phone screen. A new partnership with MADE BY US Studios will produce creator-led vertical micro-series for TikTok and PineDrama. The first two projects,…
TikTok wants to make the journey from discovering a product to buying it even shorter. The company has announced an AI Shopping Assistant and a new checkout feature called Buy Direct, designed…
Independent retailers are posting CCTV footage of suspected shoplifting on social media to recover losses, identify suspects and discourage repeat incidents. Some say the approach gets results, although police are urging businesses…
Meta says it will begin reporting child safety matters directly to Indian authorities following a BBC Eye investigation that found paid Instagram advertisements promoting child sexual abuse material in India. The company…
Australians would be offered a choice between algorithm-driven recommendations and a feed of accounts they follow under a federal government proposal targeting online safety. Prime Minister Anthony Albanese and Communications Minister Anika…
Jennifer Lawrence has joined Instagram under the handle @jlaw, attracting more than 1 million followers in less than 24 hours. But her first video came with a condition: she is ready to…
The European Union plans to ban social media for children under 13 and introduce supervised accounts with a one-hour daily limit for 13- and 14-year-olds, European Commission President Ursula von der Leyen…
Snapchat could introduce default time limits for teenage users after Snap Chief Executive Officer Evan Spiegel said the company would consider the measure. However, he has not announced a rollout date or…