If you want a successful business, you’re going to need a website. However, if you don’t invest in a professional website, you won’t get the results expected. Web development and design play a huge role in ensuring your site and online presence to be successful!
At Digistylist we’ve put together an infographic to showcase 23 website statistics that business owners should know right now.
1 – 94% of negative website feedback is design related.
Visitors prefer a simple but beautiful website. If you want your web visitors to stay engaged, you’ll need an excellent website.
2 – 30% of businesses with a fresh website generate more than 25% of their revenue online.
It’s important to follow the trends in web design and to have a fresh website at least every two years.
3 – 89% of people will check your website before doing business with you.
Every time you give your business card or send an email with your email signature, people will check your online presence and your website, yes people do judge.
4 – 1% of users interact with website slider
Having a static image instead of a slider with a call to action will improve interaction with your visitors.
5 – 83% of mobile users say that a seamless website experience across all devices is very important.
It’s essential that your website not only is responsive design (seamless on any devices) but also that it uploads fast.
6 – 70% of business websites lack a CTA (Call To Action) on their homepage.
You need at least a call to action on your homepage, depends on what are your goals with your site, a newsletter sign-up, a shop, a special offer, a booking form.
7 – 57% of visitors say they won’t recommend a business with a poorly designed website
A beautiful website designed will impress your visitors, if you have a poorly designed website there are big chances people won’t recommend your site and business.
8 – 86% of visitors want information about products and services.
People are visiting your website because they want to know more about your business, services and/or products.
9 – 94% of people won’t trust an outdated website.
People will check the date of your copyright (footer), the design and content, if it’s outdated, they wont’ trust your business.
10 – 70% of visitors pay attention to bullet point
Visitors barely read content on the website, so bullet points are good to communicate your information. Less is more.
11 – 44% of users will leave a website if there no contact information.
A contact form is not enough, don’t forget to add your phone number, email and address, otherwise, they won’t trust you.
12 – 88% of consumers who search a business on a mobile device call or go to that business within 24 hours.
This is positive, people with mobile are already on the action to contact you to access to your products and services. One more reason to have your contact details clear with contact form + email + phone number + address.
13 – Slow websites cost retailers $2.6 billion in lost sales each year.
If you are selling online, retail, courses or anything else, you need a fast website and to do so you will a developer to ensure your website will be the faster and also with a high-quality hosting.
14 – 8 in 10 customers would stop shop engaging with a website that doesn’t display well on their phone.
Your website has to be responsively designed meaning it will display on any devices seamless, as well as no blurry photos and clear design for your visitors to browse easily.
15 – 47% of users expect a maximum of 2 seconds of loading time for an average website.
Two seconds is very short but again, we want everything going faster these days and especially websites because people do not have the patience of the time.
16 – Users spend an average of 5.59 seconds looking at a website’s content.
Less is more in terms of content, yes you can be informative but there is no need to have long text people won’t read it, this is why icons and bullets points do very well on websites.
17 – 39% of visitors will stop engaging with a website if images won’t load or take too long to load.
Images can be a serious issue on a website, it takes lots of memory, and sometimes people do not know that images need to be compressed professionally with Photoshop for web view before inserting inside of a website. You can also check the images and overall website health on GTMetrix.
18 – 46% of visitors based their decisions on the credibility of websites on their visual and aesthetic.
We are all attracted more to beautiful people, things well websites are no exception to this rule. A beautiful website designed will impact your visitors.
19 – 28% of businesses spent less than $500 on their website.
Sad but true. Too many people do not value their website and won’t invest the right money into a professional website. This will have such negative consequences into their business. Investing in your website is one of your best digital assets, never undermine the power of a created professional website.
20 – Video content 53x more likely to reach the first page of Google.
Inserting a short video in your website is a wise decision, because this video will be also on YouTube which is the best site for SEO, and don’t forget Google owns YouTube, so when people will do a search about your business there are big chances your video will appear on the first page of Google.
21- 82% of business websites don’t have social media accounts.
These days you need to have your business on social media and therefore your social media links should be on your website, plus Facebook or Linkedin rank first on Google page so your accounts.
22 – 70% of business websites have no call to action (CTA).
This a big miss. You need to tell your visitors what to do on your website. A CTA can be a booking form, a button to go to a specific page, to contact you, or simply to sign up to your newsletter.
23 – 2.8 second is the time you have to impress your visitors with your website.
You have less than 3 seconds to impress your visitors this is why web design is such an important part of your website, more your site will be beautifully designed and engaging and longer your visitors will stay.