The Definitive Guide For A Successful 2018 Business Website

UPDATED MAY 15, 2018


Bonjour, I'm Frederique

Are you an unhappy website owner, not satisfied with your investment, or an inexperienced website owner that does not understand why your website doesn't convert the way it should be?

Website owners threw so much money at their faulty websites by continuing to send in traffic that doesn't convert. Resulting in their digital marketing strategy way more expensive than it should be.

The Definitive Guide For A Successful 2018 Business Website is about guiding business owners what the proper methodology is and which are the correct steps to take.

I will help you to bring your site to the level of performance you wish and to understand better the process of creating and maintaining one, using modern day to day tools.

The best way to explain is to explore the system from multiple sides, web designers, business owners and marketers.

So let's get started.

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Chapter 1.

The Blunt Truth About Web Design

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It seems these days, everyone has a website or know how to build one. Plus anyone now can online have access to any web platform to create a beautiful looking site in less than one hour.

Web designers create a beautiful site with the ‘wow factor’ images and colours, and usually, developers/coders generate the coding in the back-end (the technical side of a website). Sometimes you can have a designer knows how to code. I worked with hundreds of developers, and as much they are excellent they have a little clue about design, colours, audience, marketing, or branding. Developers and designers can work together, but it can be so challenging merely because they don’t use the same side of their brain- one is creative and the other pragmatic.

A Website has two roles:

1. Is to present your brand beautifully.

2. Is to attract and convert customers. 

Ok that sounds easy? Not really.

Plus for an entrepreneur, there is a third essential element: cost. 

I agree with you a site shouldn’t cost thousands of dollars, but it shouldn’t as well cost $200.

As you can see, there’s a lot more to developing and maintaining a high converting website than you may have thought initially. Although many sites technically are well designed, often they don’t generate sufficient leads because they are created by web designers or web developers who don’t have the in-depth digital marketing experience that your business needs.

Adding to this, you have to take in consideration the whole digital marketing path (email marketing, social media, blogging, e-commerce, SEO, Google, Advertising, traffic...) to develop the website at the same time as your business.

Then the project to build a professional website starts to be more complicated because you will meet many issues from performance, website look and the different aspects your site doesn’t look or perform the way you expected. Frustrated?

I worked as a web designer for over 12 years. I was this typical designer when the design was the essential element in a website. Especially, ten years ago, it was all about having a different site than the competitor, everything has to look mind-blowing, intense colours, crazy font, engaging images and fun Flash animations! No one knew about website conversation, digital marketing, leads, funnel sales, Facebook was not very popular, and people just discovered the first iPhone! I feel old suddenly...

Welcome to a World that changes and grows extremely fast: Digital marketing.

By consequence, you have to be flexible and change the way your website look and feel the same way you’ve changed the way you were doing business ten years ago.

So, let’s go back to the basics. A website needs to represent your brand, and of course, it needs to communicate your message to your existing and potential customers.

Then, let’s reset and forget all the things we knew about web design. These days, you need to create a website not based on your tastes but based on your customer’s needs.

The blunt truth: a visitor leaves your site when they don’t get what they expect if you don’t capture the user’s attention in less than a minute you’ve lost them!

If you think about starting a website or already have one, here the basics you always need to keep in mind:

1. Know your audience persona: age, gender, location, interest, budget, needs, etc... Better you know your audience needs better your website delivers your brand message.

2. Web design only rules: Less is always more!

3. Colours matters

When it comes to colours, men and women do not react the same way - especially on websites! Use the colours as per your audience - for example, if your audience is a majority of women, stay away from brown, blue, black, or grey.

How to find the perfect web designer?

A perfect designer should understand within 30mn your brief, brand, message, challenges, market and what do you expect from them to be able to translate into a website. 

Truth. There are many talented web designers out there, and also many not so good.

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Five things to know before using a web designer

1. Check their online portfolio and clients, experience, years in the industry, reputation, e.g., Linkedin recommendations, testimonials. Try to stay away from designers that are on the other side of World. Those designers are right to work on a small part of your site, but for the full one I highly recommend to meet face to face your designer or via Skype, Zoom, Viber, Messenger, WhatsApp, etc...

2. Check their ability to use a web platform that you can later update yourself without paying extra money. I know some designers charging clients $250 to upload one PDF! Pick a designer who doesn’t just design. A great 2018 web designer, should know about SEO basics, different web platforms, plugins, Google Analytics, hostings, UX design, social media, content marketing, blogging, etc... and yet they are hard to find.

3. Humble vs Proud. Pick a humble web designer (not shy) but someone that doesn’t brag too much how good they are and deliver high quality design. So many designers are proud resulting they can become very territorial with their designs and then you will have the worse time when you will ask for changes! Always keep in mind: it’s your website, your business, your last word - but be nice, designers are creative people, and by definition, they are more sensitive than a down to earth coder.

4. Check the designer experience - don’t pick a web designer who finished Uni last week! They are creative, but they have no idea of the business world, how it works, how clients react, etc. Pick an experienced designer that you are comfortable with and that he or she is reliable and always responsive to your requests.

5. Listen what a designer has to say. You pay them for their experience and skills that you don’t have. Therefore they know what they are doing. Your web designer will become a business partner and grow with you as the website will.

Website structure

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It’s a bit tricky topic because it depends of course of your business, products, services and the most important your audience. But again ‘less is more’ always win. A website is like a digital brochure in less than two clicks visitors should know who you are, what you do, where to find your products/services/prices/ and how to contact you.

Here a classic but safe menu structure:

- Main menu: Home, About, Products, Services, Contact

- Footer menu: Copyright year (2018), Company’s name, Privacy Policy, Terms and Conditions and Logo (linked to the Home page)

Regarding the Privacy Policy and Terms and Conditions pages, based on your business activities, I recommend checking with a lawyer before you are putting those two pages online.

Website designs always change after the official launch. You should make changes to your professional website at least once per month; it’s an organic channel growing at the same time as your business grows.

Are you feeling overwhelmed with all those pieces of information?


You have access to another option (my favourite) is to create your own website. Not from scratch but by doing your homework, looking for the best web platform, versatility, pricing and how much time it will take you to learn how to use new software.

I’m always for the DYO option because it’s challenging, and I love learning a new skill. But the truth is, I like to have a sense of control over my business.

The good news is when you will learn how to use a specific web platform and will understand how your website works. You will be able to make the website changes without sending emails to a web design charging you each time. Then, one day, you are crazy busy with your business, you can subcontract someone else to update your website for you removing the stress because you will know your website’s perfectly.

These days, you don’t need to have a PhD in computer science to create and manage a website.

And you don’t have to be tech-savvy either.

What you need is someone like me a business owner, a digital marketer and a web designer to guide you how to create the stronger reliable and successful business website converting leads into sales.

So, let’s jump to the second chapter about how to choose the best web platform and to create a professional website in only a few days.

Don't Have The Time
To Read The Whole Guide
Right Now?

How about a copy to go? It just takes a few seconds. That way you can read it on your own time.


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