Now, here is the big question, how do you get your website working with less fluff, less marketing and one step at the time? The winning formula is to create a flexible website and how to be proactive based on what your visitors behaviours.
How To Test Your Website
It’s time to talk about some of the great available online software (not complicated) to be able to do those testings and rectifying your site to convert small data into big data. Everyone knows Google Analytics, and yes is a must tool to use, but Google Analytics covers mainly traffic, demography, technology, gender. It doesn’t tell you in details what your visitors are precisely doing on your site.
MouseFlow is the tool for serious marketers and website owners. It lets you understand visitors and take action like never before. MouseFlow tracks click, mouse movement, scrolls, time spend on each page.
MouseFlow gave me precious information about visitors I didn’t know I could have access! With MouseFlow I have a visual on each page on my website, telling me where visitors correctly click, how many times, before the click, how many time, how to they scroll, etc.
MouseFlow records your website pages by recording visitors behaviour via a heat map technology and click map.
What a great tool. For instance, you can see if your pages are too long, you will see the heat map coming from red which is a hot area and to colder which usually is at the bottom of the page. See below some screenshots of my homepage using MouseFlow, it looks quite daunting at the beginning but it helps me heaps to update my homepage as per the visitor preferences and behaviour.
In fact, simplifying your website, by removing all the fluff, does help your visitors to focus on one thing at the time. For instance, changing the subscription form (form two optins to one optin), simplify the visitor experience on your website.
Making those tests sound like a lot of work, and in one way it is but no so much because it will help you to take back control of your website.
Conclusion, it can be challenging to step back from all the marketing fluff (I know it wasn’t easy for me), but on the long term it pays off because I got my website working for me – and you can do too.
Another great tool is also slipt testing with Unbounce. With Unbounce landing page plugin for WordPress, marketers can create fully customized landing pages for their campaigns and publish them to their existing WordPress sites. The downside of this app is when you created and tested your pages, you have to re-create the winning page into your WordPress website, which I think it’s time consuming. This is why I’m using Thrive Themes which I can create and test landing pages directly into the WordPress platform.
Thrive Themes have a variation of apps.
I’m using Thrive Optimize for my site. I created a landing page, and then I created two to three variation, then when visitors they are coming to your site they see the same URL, but they don’t know you have 3 version on the same within 24 hours I can see the hero landing page which converts the most!
To be able to do all those testings you need to drive traffic to your site without all the marketing fluff.
One of the best tool, affordable and fast is Facebook advertising – this is the most straightforward and most inexpensive advertising tool to drive traffic to your site. It’s real access to the data which gives you the freedom to react as fast and then to modify your page with the winning one.
To summarise to get your website working, generating traffic, leads and sales, you need to;
– Create a flexible website that you can modify quickly with WordPress
– Drive traffic from Facebook Advertising
– Looking at the data and sorting out where your visitors are doing on your site – MouseFlow
– Make quick changes to your website based on your data – Thrive Optimize
– Then started to have small data to big data and engaging more through social media ads campaigns.
Then, you will see the ‘magic’ on your data peaking; conversion is coming up, continue to optimize your website as much your data shows you. The key is consistency.
It’s certainly a different way to approach marketing strategy for your business – we know and use the ‘classic digital marketing strategy’ create a website and then drive traffic no matter what…
It’s time to change the way you are approaching your website and business – test, remove the fluff, convert, scale and keep optimising. As you can see there is no magic but it certainly the way I have been doing digital marketing in the last 12 years, and I could see great results in little time, and so do you!