Creating posts that generate engagement on Facebook, it’s getting harder than last year due to their changing algorithm. So how you create posts that provoke more organic engagement?
In this article, I’ll reveal 6 New Secrets Of Successful Facebook Videos and then give you some actionable steps to specific insights to your business.
As with previous years, the most engaging type of Facebook post in 2018 is video. It’s not even a close call — video dominates based on average engagement rate.
Video posts get at least 59% more engagement than other post types.
Although photos are widely accepted by marketers to be one of the most successful post types, video outperformed pictures by 73%.
It’s clear that if you want the most significant potential Facebook engagement, you should be investing in video content.
1. Video length
The optimal length of a Facebook video is between 3 to 3.20 minutes. If your video is longer than three minutes, make sure that you include CTA’s and brand identification early, before the four-minute mark. Calls-to-action (CTA) help clarifies for your audience what the next step should be. They invite the viewer to move closer to your goal for them.
2. Best Posting Time
Posts published between 9pm-11pm EST seem to perform the best. Try saving some of your best content for those hours and see how they perform against other hours of the day. Your audience may be different, so be sure to consider their daily routines and cater to the times when they may be surfing their social feeds.
3. Best Posting Day
Sunday is the best day to post for Facebook Engagement.
Many businesses take the weekends off and therefore may be choosing to only post-Monday through Friday. According to some online data, that might be a mistake!
Perhaps try taking one of your scheduled Thursday or Friday posts and moving them to Saturday and Sunday to see how they perform. You might be surprised at how well they do!
4. Most common reactions to Facebook Videos
The range of emotional reactions to Facebook video makes sense when you think about the nature of Facebook. It’s a platform where people connect with their family and friends, often around shared interests.
5. What is the most engaging topic?
Food, Fashion & Beauty, and pets were the most popular videos posts in 2018, and they are still strong for 2019.
6. Analyse your facebook videos?
To help you boost your reach on Facebook, you can follow this six-step process to discover insight you can use. Actionable insight is the key to unlocking your organic (and paid) reach potential on Facebook. Here’s how to get it from your Facebook Analytics – or simply check all your videos you posted on your p[age and check the most popular.
- Search for the most successful posts
- Ask what they have in common
- Apply and Evaluate
- Analyse Facebook engagement for competitors’ pages
- Adjust Facebook strategy to reflect your analysis
Facebook has made it clear that they’re putting a lot of resources into its video platform. So take some time to do your own Facebook engagement videos and enjoy your success.
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