Trust is huge in the eyes of Google, and the more trustworthy your website and content are, the higher the impact is of Google ranking better your site. See some easy tips on how to better rank your website with Google in 2019 without being an expert!
We don’t know exactly what Google’s ranking algorithm considers when crawling pages on the Internet. The main reason is Google has never publicly listed ALL the factors it takes into account when ranking account.
Saying that there is always space to improve your Google ranking – which is crucial to position your website versus your competition.
“More than 3.5 billion searches are made every day on Google, a company that holds over 85% of the desktop search engine market share.”
So, let’s see the essential elements to help your website design to rank better with Google.
1 – HTTPS
I cover a lot this topic in my articles – because it’s crucial to have your website secure – you have no excuse in 2019 not having the SSL certificate to have your web address starting with https and not HTTP. Google favourite secure websites over non-secure ones.
2 – Keywords
Your website content and articles in your blog sections should have ranking keywords – keywords optimisation is one of the most important factors you can do for your site ranking. Always try to be in your visitors’ shoes and try to guess which type of information they will search in Google regarding your industry. For example, my industry is web design and online strategy – so obviously I write my articles about those topics but also I’m always trying to bring value to my readers by answering to their pains. The most website visitors will engage with your content the most Google will rank your URL.
3 – Website Structure & Architecture
Website architecture is when you are organising your website ‘slugs’ at the end of each URL – the reason is to make Google understand who you are and what topics you want to be an authority. For example in this article: How To Improve Your Website Structure the slug is: https://digistylist.com.au/improve-website-structure/ it’s also recommended to keep the URL short with maximum 3 to 4 words in the slug.
Easy navigation on your website will also help Google to understand what your business is. Keep all your menu, navigation, elements, photos and contact form clear and easily accessible.
Tip: always test your site on other devices to check if the buttons are not too close with each other – if it’s the case Google will be confused to fetch information in your site.
4 – Links
Inbounds links also called ‘backlinks’ are extremely important for Google. Not only I strongly recommend you to link your pages with each other, articles with the link of another article – but you also need to talk, write about other sites with strong authority and link your quotes, statistics, comments to those outside websites. It’s also good to link back to your website your articles you are posting on social media – mainly because Facebook, Linkedin or YouTube have the best Google ranking.
5 – Topic Authority
Topics are the bread and butter of your Google ranking – they help lay the foundation for the page authority you’ll need to rank highly over the long term.
The more content you publish on a particular topic, the higher each piece of material belonging to that topic will rank in Google. The unique and high quality your content is the more you have chances to rank better with Google.
Tip: Content with more words can cover a full breadth and are likely preferable in the algorithm compared to shorter, superficial articles.
6 – Meta Tags
They are easy to implement, and it will help some much increasing your ranking.
Title Tag – The title of your article should be explicit, short containing with keywords
Image Alt Text – when you add an image to your article, not only you should add a title but also an image alt text because Google can’t read or “crawl” images the same way it crawls text. Content creators are encouraged to give their images alt text (or “alt tags”) that best describe the image in the context of the webpage or article.
Meta Description – it’s the mini text showing on Google search that summarises your article – it’s easy to create with Yoast SEO – A meta description doesn’t have to include specific keywords, but having it filled in is an important box to check off according to Google.
7 – Page Speed
In general, pages that load in less than three seconds are considered fast enough for their visitors.
Your website speed can be affected by many reasons – the main one – is to have a cheap hosting on a shared server (stay away from that!)
Compress your images for web views will also help your website performance! Use Photoshop or some plugin such as Smush. In any case, never add a large photo in your website without being prep for web view. Compress your images before uploading them to your CMS using websites like compressor.io or, for compressing images in bulk, tinypng.com.
8 – Content Structure
Not only you have to write quality content in your website, but it has to be structured for the web and easy on the eyes to be read on different screen sizes.
A good content structure includes a variety of headers and sub-headers to make an answer easier for a person to digest and understand. It might also include bullet points, numbered lists, supporting images, and cited research – all of which help keep readers engaged with your content.
Digital marketers use those techniques and also great web designers – but it’s entirely accessible to you – it takes a bit of habit to get used to all but when it’s well done it will save money you money from spending on Google Ads Word Express.