These days everyone has a business website, but what makes your business stand over your competition? Do you create enough trust for your visitors to click on the contact form for a quote?
Let’s see in this article 8 incredible and easy ways to increase trust with your website.
1. About page
The about page is critical not only for Google that will fetch the keyword for a better ranking but also it’s an opportunity to show to prove your business opportunity. You can include a bio about your experience and skill in your industry. Photos of the business owner and the team are essential to demonstrate there are real people behind the business. If your enterprise is specific for example in the building industry, it’s the page you should add your builder licence, plus your contact details (phone, email, social media links…)
2. Be visible
Your visitors should be able to find your contact details on your website with only one click. Don’t hide your phone number or email address; you will make people suspicious about your credibility. Even if you have a contact form on the contact page, you still have to be contactable via email and phone number. To avoid email spammer, your web designer should implement a couple of email address encoder to protect your email account.
3. Real Testimonials
Add minimum three clients real testimonials. Those testimonials are SO important for your authority and to prove your success in your business. You can collect testimonials asking directly to your clients, or asking them to leave a review on your business Facebook page or Linkedin. Then, your designer will add them manually on the main pages on your website such as home page, services… If you have terrific Google reviews, you can ask your designer to implement a Google review plugin on your site to show them. But be aware, if you have a negative review on Google review, it will also show on your website. Tip: better to collect your best testimonials manually – always add the reviewer name and business.
If your website looks dated, not responsive design (not mobile friendly), is poorly designed with old content, blurry images, lousy layout, etc… your visitors will not trust you or your business. Also, something I always check on a website is the copyright – if I see old copyright in the footer: @2003 I will leave the site straight away – because that means the website owner didn’t update his/her website in years and I will even doubt if this person is still in business! Also, having a link to your web designer link will reassure people that you invest with a professional designer with your website and then usually they will click on the designer link to check also his/her site and credentials.
You don’t have to sell something online to have the https. The days the SSL certificate is for everyone – not only it creates a safe connection to your website, but it will also reassure your visitors that your site is built professionally, plus your website will upload better on any web browsers. From 1 January 2017 Google Chrome browser now displays a warning if the website requires the input of sensitive information without an SSL Certificate. And, again, Google would prefer to rank a site with HTTPS and not HTTP!
Some website love to show a strip of logos of companies they are working for (plus each logo should be linked to the company) if not – stay alert. Or if you are in any design industry, it’s great to show some case studies, portfolios, with dates, client’s names, brief, photos, etc…
8. Quality Content
It makes sense, but I’ve seen it all when it comes to web content. No grammar mistakes, no typos, no cheesy lines and try to avoid to shove as many keywords you can – because Google will know and will penalise your site if you have too many keywords. Be organic with your content, share useful information with your visitors and try to answer to their pains. A blog section in your site is the best solution for quality and unique content.
A professional web designer should recommend you all those critical points before designing your business website.
By actively taking steps to demonstrate your trustworthiness, you describe to your potential clients that you take their business seriously. As a result, the conversions from your website will increase.