Everyone these days are writing on their website blog articles that are close to their business industry or to their heart. But writing takes time especially structuring an online article with photos, links, SEO…
I have been professionally blogging for over nine years, and I still love writing, but surely it’s time-consuming! When you have a private life, a company to run and a million other things to do every day – how do you manage a ‘writing day’?
Discover my best the tips and techniques that I’ve learnt during all those years that I’m still applying with Digistylist.
Plan in advance your writing days. I block a day or two during a quiet week it helps me to manage the other busy weeks. Sometimes I don’t write for weeks when I’m busy web designing. I love to be organised because I know when I don’t have time to write I already have a few articles in stock ready to be published online.
Tip: Not only I have ‘writing days’ also ‘meeting days’, ‘web designing days’ it doesn’t work all the time, but it helps me to be more time efficient but right I spent lots of time of planning, but at the end, it always pays off!
During my writing day, I switch off my emails alert on the desktop, and my phone is on silence, Red Bull on the desk and chill music is on – it helps me to stay focused. Next, I start planning which type of articles I need to write for the day: social media, web design, SEO, or digital marketing.
Research is a big part of writing. First I search online if the titles of my articles do not exist yet on Google – if there is something similar to my ideas, I modify the title to be unique. When you do your research, do not copy others but feel free to be inspired.
Before writing a full article, I’m first always spending time on creating the title. I can spend a lot of time looking for the perfect title – a great title will sell 70% of your content – You can also test your title keywords and structure. I like 50 catchy headline formula examples; you too can have some help with the Blog Title Generator. Or read the best bloggers on the Internet such as Jeff Bullas: How to write a catchy blog post is a great article filled with handy information. Hubspot has always very complete and informative articles too.
Only when I’m 100% satisfied with my title – meaning it has to bring value to my readers by answering their pains but also being informative and entertaining. I write the Introduction, with keywords connected to the web design field.
Then I write the body straight away on my website on a post-draft – at this stage, I’m not worried about my grammar spelling, typos, photos, or links. I only stay focused on my writing. If in your article, you are referring to a study, name the research – if you are linking a few words of your article to other articles/websites/studies – don’t do it right away – just open in your web browser the other web links you are interested – you will link them after the article’s completion.
I’m not the best for writing compelling conclusions – but the thing you can do – you can ask a question to your readers for inviting them to leave a comment (if you have a comment section in your blog) or conclude with a simple sentence with a positive thought.
When I’m happy with my article’s content there is a zillion of spelling mistakes and typos, I copy the whole article and paste it into Grammarly Pro. If you do that, it will delete all your links. I highly recommend adding all your links only after your article is 100% done. English is my second language, so Grammarly is my proofreading tool fixing all my punctuation, grammar, typos and crazy words that I created! I’m always trying to update my vocabulary by using Thesaurus and synonymous. For logical reasons, if you are a great and confident English writer – you can skip this step.
I paste the full article fixed by Grammarly back to my draft – and I can start the fun part of styling. I’m trying to keep the same styling on all of my articles to be consistent by adding a lot of spaces between paragraphs, photos, using the same headline, sub-headline styles, bullet points in bold, link in colours.
Now, I go back to the articles I want to link via some words in my article (you know the ones I kept open in different web tabs), and then I copy/paste their URLs and connect them into my post.
- Internal Links
Then and only then, I’m looking for a similar topic in my existing articles to add as well in my draft – usually this one is styled in Pink and start with: ‘read also’ or ‘don’t miss’.
The article draft looks good then I can start to do some research in my images bank or on Stock photos to buy a good Feature Image for the article. Also, most of the time I add a couple of pics inside my article or some screenshots to demonstrate the different steps.
When I have the images I need, I open them in Photoshop, resize them to fit my post, compress them for web view (very important) this way you are not losing the quality, and the photo size is a much smaller format for web view. I copy/paste my title, import the pics into WordPress library, and I name the pics with the title and alt text which is always a good habit to have for a better Google ranking.
When the article is finished, I click on preview, fix a few spaces, check all links, I read the whole article if it makes sense. I watched the clock and realised how long I spent!!! Writing is time-consuming – but it is so important to share your voice and expertise through your unique content. There is no magic here it will take time but the good news more you will do it faster you will do it.
SEO is the final step – I use Yoast SEO Premium to optimise my article and check how the snippet will look on Google, add the format (standard, video, gallery…) categories, tags and when the SEO light is green, it’s good to go.
I try as much as I can to publish at least one to two articles per month on my blog but when I have a writing day – I can write up to three to five posts per day – then I schedule them for the oncoming months – usually, I’m ten to twelve months ahead with my posts. Because writing articles is not the only content marketing that I create and share on social media, there are videos, scripts, filming days, editing, so much fun!
Tip: Once per week, if not more, I’m using a social media planner (Buffer) to plan all my content that I want to share on social media – I do the same in my working calendar – this way when I’m out for a meeting from the phone I can check my postings, schedule, everything is on one place. Great also when you are travelling. Good luck.