It seems these days, everyone has a website or knows how to build one. Plus anyone online has access to any web platform to create a beautiful looking site in less than one hour. In the blunt truth about web design article discover why you should have a website and why it’s your most important digital asset for your business.
Web designers create beautiful sites with the ‘wow factor’ images and colours, and usually, developers/coders generate the coding in the back-end (the technical side of a website). Sometimes you can have a designer who knows how to code. I have worked with hundreds of developers, and as much they are excellent they have little clues about design, colours, audience, marketing, or branding. Developers and designers can work together, but it can be so challenging because they don’t use the same side of their brain- one is creative and the other pragmatic.
A Website has two roles:
- To present your brand beautifully.
- To attract and convert customers.
Ok, that sounds easy? Not really.
Plus for an entrepreneur, there is a third essential element: cost.
While a site shouldn’t cost thousands of dollars, it equally shouldn’t cost $200.
As you can see, there is a lot more to developing and maintaining a high converting website than you may have initially thought. Although many sites technically are well designed, often they don’t generate sufficient leads because they are created by web designers or web developers who don’t have the in-depth digital marketing experience that your business needs.
Adding to this, you have to take into consideration the whole digital marketing path (email marketing, social media, blogging, e-commerce, SEO, Google, Advertising, traffic…) to develop the website at the same time as your business.
The project to build a professional website starts to be more complicated as you encounter issues. Performance, website look and other aspects can all cause frustration when they are not what is expected. I have worked as a web designer for over 12 years. I was a typical designer, where the design was the most essential element in a website. Especially, ten years ago, it was all about having a different site than the competition, everything had to look mind-blowing, intense colours, crazy font, engaging images and fun Flash animations! No one knew about website conversation, digital marketing, leads or funnel sales. Facebook was not very popular, and people had just discovered the first iPhone! I feel old suddenly J…
Welcome to a World that changes and grows extremely fast: Digital marketing.
By contrast, now you have to be flexible and change the way your website looks and feels the same way business has changed over the last ten years.
So, let’s go back to the basics.
A website needs to represent your brand, and of course, it needs to communicate your message to your existing and potential customers.
Then, let’s reset and forget everything we knew about web design. These days, you need to create a website based not on your tastes but on your customer’s needs.
The blunt truth: a visitor leaves your site when they don’t get what they expect. If you don’t capture the user’s attention in less than a minute, you’ve lost them!
If you think about starting a website or already have one, here are the basics you need to keep in mind:
- Know your audience persona: age, gender, location, interest, budget, needs, etc… The better you know the needs of your audience, the better your website delivers your brand message.
- The only rule in web design: Less is always more!
- Colours matter
When it comes to colours, men and women do not react the same way – especially on websites! Use colours that suit your audience – for example, if your target audience is predominantly women, stay away from brown, blue, black, or grey.
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