Are you struggling to grow your social media followers? You can get better social media marketing results without extra time or effort. Check the 5 social media mistakes business owners should avoid right now and how easily you can fix them.
For many businesses, social media marketing strategy mostly involves fighting for attention. If you’re not getting the social media love you need, shouting louder isn’t necessarily going to be the answer, especially when you’re up against organisations with much more significant marketing budgets.
With years of experience in digital marketing, I’ve concluded that it’s better to work smarter rather than harder on social media, so I thought I would share a few mistakes that are easy to avoid.
1. Not paying attention to your title
A great title will make the difference between whether your content gets clicked on or ignored. Improving your titles can be an instant social media fix, and it’s effortless to do. If you’re linking to a piece of content like a blog post on social media, you can create a specific social media headline. I always recommend short headlines (max 60 characters), and you can use a headline checker.
2. Not using great imagery
When you are trying to attract attention to social media, great images are essential for a few reasons. Humans are visual creatures, and we react more instantly to images than we do to written content. Some social media platforms give favourable treatment to posts that have pictures. If you’re struggling to come up with images, you can always try using Canva – a free platform that lets you create social media banners and images with minimal design skills.
3. Not using hashtags
Hashtags are a fast way to improve the visibility of your social media posts.
Take a look around at other social media profiles in your industry to see how they are using hashtags and make a note of which hashtags are the most popular. Most industries have a few specific hashtags that people use to find information and updates. If you can include those on your posts with relevant content, you will increase your following much faster than if you don’t.
4. Not changing your post times
Do you post at the same time each day or do you, like many of us, squeeze in a quick post whenever you have a spare few minutes whether it’s 10 pm on a Sunday night or 11 am on a Tuesday morning? How frequently you post along with the time of day you post can make a startling difference to your overall results.
If you usually post in the evening try posting at 8 am when people are checking their social media feeds on the morning commute. And vice versa. Always test and check your analytics.
5. Not looking at your analytics
Your analytics can give you a great insight into quick tweaks you can make to change your social media results. Are people engaging with your posts? Which posts are the most popular?
When you track your analytics for a period, you will start to see patterns around what works and what doesn’t. This lets you focus on doing more of the things your followers love and less of the things that they don’t.
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