Giving away your products and services for free can add tens of thousands of dollars to your brand and encourage more sales. 4 Simple strategies to grow your brand with freebies demonstrate that giving away your products or services in exchange for something of equal or greater value is a brilliant way to build a business when you’re trying to save money and get customers using your products.
You have to have a strategy to leverage the effect of giving freebies away:
Testimonials are important. One quick way to get started is to offer your products or services to people in your network in exchange for video testimonials.
2. Media Exposure
Media exposure can catapult your business to success, but it’s costly. If given an opportunity to engage with media, try giving your products and services away for free in order to save thousands in media ad space.
3. Strategic Partnerships
Do you know other businesses that have similar target customers and could benefit from cross-selling or co-marketing? Then arrange a freebie for them or their customers to introduce your brand to them. The more people who know about you, the more sales you’ll get.
4. Gift Bags
Gift bags are a brilliant opportunity to get your brand into the hands of your customers. It can be as simple as a 20% voucher (most of those won’t be redeemed). It could be the beginning of your brilliant sales funnel.
Giving away your products and services for free can leverage your business growing fast.